How to bring more attention to The Vegetarian Butcher and celebrate animals on World Animal Day? You hijack the most famous SnapChat AR filter of all time. The Dancing Hot Dog.

We brought it back. And made it a vegetarian hotdog, unlocked when you buy a Vegetarian Butcher product.

Our Veggie hotdog partied on World Animal Day with the rest of the (party) animals.

This idea won us a ticket to the Cannes Lions Festival.